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Having a good relationship with customers is essential for the success of any company these days. In this article, we will discuss how company culture and the adoption of customer-oriented practices can make a difference in customer acquisition and retention.

In recent years, we have witnessed a true revolution in the way companies communicate with their customers. One of the technologies that has played a fundamental role in this transformation is the chatbot.

This is the sector that is the wheel of your company. It supports the weight and responsibility of training clients as propagators of your brand or detractors. And let's be clear: this assessment by customers is not sudden, it's built on the customer's experience with your service. And that's only in your hands.

Careful! There is an application related to changing WhatsApp colors that is a scam: a virus that spreads to other phones, called WhatsApp Pink. It works as follows:

What is the right language on WhatsApp to sell more and serve more efficiently? How to actually intend what your customer will understand based on what you're saying using emotions through WhatsApp messages?