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Having a good relationship with customers is essential for the success of any company these days. In this article, we will discuss how company culture and the adoption of customer-oriented practices can make a difference in customer acquisition and retention.

In recent years, we have witnessed a true revolution in the way companies communicate with their customers. One of the technologies that has played a fundamental role in this transformation is the chatbot.

The playbook is also responsible for providing knowledge to new team members and assisting with team training. This is because, in its essence, the document explores the culture of the company, the sector, and the best practices to obtain the expected results.

Have you ever stopped to think about why companies like Facebook, Twitter, YouTube, and WhatsApp call consumers “users”? Social networks have the same addictive stimulus as drugs because they release dopamine with sensory, auditory, and visual stimuli.

This is the sector that is the wheel of your company. It supports the weight and responsibility of training clients as propagators of your brand or detractors. And let's be clear: this assessment by customers is not sudden, it's built on the customer's experience with your service. And that's only in your hands.