News and insights

The playbook is also responsible for providing knowledge to new team members and assisting with team training. This is because, in its essence, the document explores the culture of the company, the sector, and the best practices to obtain the expected results.

Have you ever stopped to think about why companies like Facebook, Twitter, YouTube, and WhatsApp call consumers “users”? Social networks have the same addictive stimulus as drugs because they release dopamine with sensory, auditory, and visual stimuli.

Careful! There is an application related to changing WhatsApp colors that is a scam: a virus that spreads to other phones, called WhatsApp Pink. It works as follows:

Once, not long ago, I read a book about sales with a high-risk FBI negotiator. He applied the same technique he used while working to save lives in a kidnapping to sell products and services.

To begin, let me tell you the story of a communication company that has experienced this. Let me tell you the story of Pink. Yes, we've been through this and it was indeed a challenge, but we were able to overcome this obstacle and come out stronger. Pink is a communication company that has been in the market since 2019. We all worked together at a huge table, regardless of whether you were the CEO or a customer service intern.